Revenue increases outpaced skier-traffic gains at the start of the 2014-15 season for Vail Resorts Inc., but both are on an upward trajectory, the company said Wednesday. Through Jan. 11, lift-ticket revenue at the nine Western resorts was up a combined 9.3 percent compared to the same early-season period in 2013-14.
Broomfield, CO - Ski resort operator Vail Resorts, Inc. reported certain ski season metrics that show an increase in both visitation and revenue at the company’s destination mountains across the western U.S.
The results are provided for the comparative periods from the beginning of the ski season through January 11, 2015, and for the prior year period through January 12, 2014, adjusted as if Park City Mountain Resorts was owned in both periods, and do not incorporate the urban ski areas of Afton Alps (Minn.) and Mt. Brighton (Mich.). Season-to-date total skier visits for the company’s nine mountain resorts were up 1.8% compared to the prior year season-to-date period. Season-to-date total lift ticket revenue, including an allocated portion of season pass revenue for each applicable period, was up 9.3% compared to the prior year season-to-date period. Season-to-date ancillary spending also increased over the prior year, with ski school revenue up 9.2% and dining revenue up 6.8%. Additionally, retail/rental revenue for resort store locations was up 10.4% compared to the prior year season-to-date period.
“We are very pleased with our company-wide results season-to-date, which are consistent with our original expectations,” said Rob Katz, Chief Executive Officer. “Our Colorado resorts had particularly strong results with very strong destination visitation and consistent conditions. While Utah had a slower start to the holiday period, we saw very good momentum in the week following Christmas, with strong visitation at both resorts.
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